THE ROLE

We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value. This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.

This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership. The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.

WHAT YOU'LL DO

• Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges.
• Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
• Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services. 
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
• Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.

WHAT YOU BRING

• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
• Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
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