Position Summary...

What you'll do...

Role summary:
Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. You’ll partner with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, you’ll translate complex API capabilities into clear value propositions, use cases, documentation, and enablement. You’ll also gather partner insights, identify integration friction, and help shape the roadmap across campaign management, targeting, creative, optimization, reporting, and measurement.
About the team:
The Brand Solutions Product Marketing team drives the commercialization of solutions that support Walmart Connect advertisers in building awareness, expanding reach, and enhancing engagement through comprehensive marketing strategies. Within this team, the Brand Scale group focuses on accelerating growth for enterprise and emerging advertisers by providing advanced tools and technology for efficient campaign onboarding and activation. Key initiatives include expanding API and technology integrations that empower partners and agencies to manage display advertising across campaign management, audience targeting, creative workflows, optimization, reporting, and measurement, ensuring effective and scalable marketing execution.
What you'll do:

• Lead GTM strategy for Walmart Connect Display APIs from early testing through launch, adoption, and ongoing product evolution.
• Develop positioning, messaging, technical marketing assets, and use cases across campaign management, targeting, creative, optimization, reporting, and measurement.
• Partner with Product, Engineering, Partnerships, and GTM teams to support integrations, beta recruitment, onboarding, commercialization, and roadmap development.
• Optimize the adoption funnel, identify integration friction, enable developers and partners, and use market, performance, and feedback data to inform strategy.

What you'll bring:

• 5+ years in product marketing, technical GTM, product, solutions consulting, sales engineering, developer relations, or a related field.
• Strong understanding of APIs, developer workflows, authentication, integrations, and technical product adoption.
• Experience in digital advertising or ad tech, ideally display, programmatic, DSPs, retail media, or advertising APIs.
• Ability to translate technical capabilities into clear value for technical and business audiences.
• Strong cross-functional communication, analytical skills, and experience partnering with Product, Engineering, Partnerships, Sales, and Marketing.

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