This is the role that owns the first impression. From the moment someone lands on our homepage to the point they hand over their payment details, you’ll shape every critical step. We’re redesigning how millions of pet lovers discover and join TrustedHousesitters - and this hire will lead that work. If you’ve spent your career moving conversion needles, experimenting relentlessly, and building beautiful product at speed, this is your next chapter.

The Role: Experimental, Visual, and Commercial

You’ll own the full acquisition and onboarding experience at TrustedHousesitters - web and mobile - sitting within the New Member Revenue squad. That means everything from the homepage and landing pages through to registration flows, onboarding nudges, and first payment. You’ll work directly with product, engineering, data, CRM, and our CRO Manager, and you’ll have real ownership of the experimentation roadmap for your area.

The challenge is genuinely interesting. Our product is loved - but our acquisition experience needs to match that. We’re running ‘Project Heartbeat’: a push to make TrustedHousesitters feel as aspirational as Airbnb, peppering real trust signals and community moments into journeys that currently skew too utilitarian. You’ll need to balance a high visual bar with a rigorous test-and-learn mindset. Neither alone is enough.

What you’ll be doing:

• Own the acquisition journey end-to-end: From homepage to first payment - web-first, with mobile increasingly in scope - including landing pages, onboarding flows, and lifecycle nudges.

• Drive conversion through experimentation: Co-own the experimentation roadmap with our CRO Manager: frame hypotheses, define success metrics, and ship rapid tests. You should be able to name the number your last test moved.

• Raise the visual bar: Strong UI craft is a non-negotiable - every surface you touch should feel considered, current, and well-executed.

• Translate insight into shipped product: ...