About Us:

Responsibilities:

Growth Strategy & Funnel Performance

Own the growth strategy, priorities, roadmap, and outcomes for the New Business funnel, aligned with broader business objectives.

Build and continuously evolve the experimentation roadmap, using evidence and business impact to decide what to test, optimize, or invest in.

Analyze performance across channels, segments, and journey stages, partnering with Marketing when acquisition quality impacts conversion.

Take ideas from hypothesis through validation and measurement, using the right mix of experimentation, research, prototyping, and product changes.

Drive execution and delivery with Engineering from solution design through launch, managing scope, trade-offs, dependencies, and execution risks.

Continuously measure outcomes after launch and use learnings to inform the next set of priorities.

Customer Discovery & Experience

Build a deep understanding of customers through quantitative and qualitative signals, including behavioral analysis, persona development, and segmentation.

Use multiple data sources, challenge initial assumptions, and test alternative explanations before drawing conclusions or making recommendations.

Own the New Business customer experience, partnering with UX to improve flows, usability, and conversion.

Stay current on modern B2C UX patterns and trends to inform product decisions and improve conversion.

Senior Product Leadership

Own the UX team roadmap, balancing needs and trade-offs across domains.

Independently drive strategic conversations and decisions with senior