Director, Influencer Strategy

LOCATION

The Director, Influencer Strategy position is a remote, work from home position, as are all positions at Acceleration Partners. (a structure central to our culture and our vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, and conferences.

THE ROLE

Acceleration Partners is building out its influencer strategy discipline, and this role sits at the center of that effort. The Director, Influencer Strategy is a senior, externally-facing position responsible for shaping how AP goes to market with influencer programs. This person works at the intersection of sales, client services, and delivery, helping the business win new clients, build credible influencer strategies, and connect execution back to measurable outcomes.

The ideal candidate brings deep fluency in the brand-awareness and affiliate influencer space, strong business instincts, and the ability to work across internal teams to ensure that what we deliver compelling strategic programs that are successfully executed for our clients. A working knowledge of affiliate marketing is a plus; some learning curve on the affiliate side is expected and supported.

TOP 5 JOB RESPONSIBILITIES

STRATEGY-LED SALES ENABLEMENT

Partners with the sales and delivery teams from the moment an opportunity comes in. Based on the prospect’s needs and goals, the Strategist owns building a credible, well-reasoned influencer strategy for proposals and RFPs. The Strategist will use thought-leadership and industry insights to define the appropriate creator strategy and the program’s direction – including audience insights, competitive analysis, creative positioning, influencer archetype creation, messaging frameworks, and platform recommendations. Works with delivery to ensure what is proposed is grounded in what can be delivered, budget, and scope. Joins pitch meetings alongside the sales lead and client services point person to speak to the strategy with authority and expertise. Answer client questions thoughtfully, showcasing a deep knowledge of the influencer space, examples of competitive programs, and creator best practices.

PROGRAM STRATEGY & INDUSTRY INTELLIGENCE

Define the strategy for robust, in-depth influencer programs grounded in industry research and competitive intelligence. Stays current on what brands across categories are doing in the influencer and affiliate space, tracking trends, emerging platforms, and talent ecosystems. Supports program launches and provides the strategic foundation that the delivery team executes against.

INDUSTRY LEADING REPORTING

Adds narrative and strategic context to reporting, connecting the dots between the strategy sold, the execution delivered, performance results, and forward-looking recommendations. Right now reporting is data-driven but lacks the strategic thread that ties it together. This role closes that gap and creates upsell opportunities in the process.

ONGOING CLIENT SUPPORT & UPSELL

Plugs in throughout the client lifecycle to provide strategic recommendations, industry thought-leadership, and pitching the strategy for expansion opportunities. Presents to clients alongside the delivery team on specialized program recommendations, optimizations, or expansions. Work on a diverse portfolio of brands, serving as a partner and resource to the delivery team and clients.

AP MARKETING & EXTERNAL PRESENCE

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