Hi, I’m Harriet, Ashby’s VP Marketing. I joined Ashby in August 2022 to lead the Marketing function. My career journey has been anything but linear starting out as a yoga teacher, working as an M&A lawyer, before finding my happy place in marketing. This is a common theme across the team, and we love to see people who have built their skills both inside and outside the marketing discipline.

Over the past ~4 years, we’ve gone from a stealth brand to the default operating system for over 5,000 of the most ambitious companies in tech, finance, and healthcare. On this journey, we’ve also amassed a marketing team of ~30 folks from across North America and Europe who are some of the brightest and most humble humans that want to ‘win’, and have fun doing so. Our culture is focused on creating a space to do lots of career-defining work with the tools, people, and focus that means minimal thrash and lots of autonomy. You can learn a little more about how we work here and why our investors are excited about us here.

For this role, we are looking for someone to lead demand generation for our enterprise segment in Europe. You will have a fantastic thought partner and US counterpart, Ben, as well as the autonomy to rethink and define the strategy and execution to fit the nuances of the different European markets. It’s ABM but not in its traditional form: we’re seeking a first-principles thinker who prioritizes meaningful engagement over generic tactics / outdated playbooks (for example, prioritizing a few key impactful moments of engagement over running a laundry list of generic tactics across digital channels).

If working with both the sales and marketing team to find and convert enterprise pipeline in a low ego, highly ambitious environment appeals, we’d love to hear from you!

What you’ll be responsible for in this role

• Partner with Ben to define our EMEA Enterprise ABM strategy and the channels we bet on with consideration to broader global strategy and nuances of respective European markets. Here you play the critical role of orchestrator, pulling together all of the relevant marketing channels to support a delightful discovery and prospect journey and are the point person for your counterparts in Sales.

• Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams.

• Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how we measure whether accounts are actually moving.

• Manage our agency partners, including our gifting agency, Wildcard, to get campaigns executed well and fast.

• Execute on the strategy you define which will include activities like working with your events counterpart on the coordination of dinners, activations, ancillary conference events, and stunts.

• Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets.

...